The convenience store market in Ireland is growing fast. And our Daybreak brand is now recognised as a leading player in that market.

Daybreak stores are owned and run by progressive retailers who have a real local identity and independent focus. But they also enjoy the benefits of scale, marketing and technical support our partnership can offer them. And Daybreak is also expanding fast.

Our 100th Daybreak store opened in May 2007. By the end of the year that number had increased to 127. There are now 138 stores.

A further boost to the brand came from the first ever Daybreak Store of the Year competition. The competition has been enthusiastically embraced by retailers.

The overall winner of the inaugural competition was Gearoid and Antoinette Walsh’s Daybreak, Costello, Co Galway. Their success sums up the message of both the Daybreak and DayToday brands: local and convenient shopping that also offers value and high standards.