MUSGRAVE GB STRENGTHENS ITS REPUTATION FOR VALUE

27 January 2009


Musgrave Retail Partners GB is strengthening its reputation for value.  By launching around 50 new lines under the ‘Good Value’ label in 2009 it is supporting its Budgens and Londis retail partners in these challenging economic times.  

Says Phil Smith, managing director – Musgrave Retail Partners GB: “We will continue to put our retail partners at the heart of everything that we do.  Developing our retail brands and strengthening our reputation for value is just another way of demonstrating this.  These new ‘Good Value’ products respond to consumers’ needs in the current economic climate, offering both good quality and value for money.”

Initially a core range of 18 fresh lines for Budgens and 12 fresh lines for Londis are being introduced during January.  These include pre-packs of bacon, ham, cheese, apples and tomatoes.  These will be followed by around 30 impulse and staple products.


For further information please contact:

Rosie McFarlane
PR Manager
Musgrave Retail Partners GB
Office: 0870 084 6804

Rosie.Mcfarlane@musgrave.co.uk